AHF Attends American Bus Association Marketplace

Members of the Army Historical Foundation (AHF) staff recently attended the American Bus Association’s Marketplace 2020 in Omaha, Nebraska. AHF and the Virginia Tourism Corporation (VTC) partnered for a booth to promote Virginia tourism, in particular the National Museum of the United States Army— soon to be Virginia’s newest tourist destination.

“Motorcoach tours are a big part of our plans to facilitate larger group visits to the Museum,” explained Jamie Hubans, Assistant Director of Museum Operations. “ABA’s Marketplace was a great opportunity to connect with people in the business and get the Museum on the radar as a prime destination for tours in the greater DC area.”

According to ABA’s website, over 3200 people attended the show including 850 motorcoach and tour operators. Kerri Kline, VP of Museum Operations, who was in attendance at the Marketplace, noted, “It was a really great experience interacting with the different tour group planners.” She continued, “Our booth with VTC added to the experience as well. When the Museum opens in June, it will be an exciting new destination for visitors to Virginia. Partnering with VTC to get the word out about the Museum adds to the excitement about opening.”

“We are working on coordinating motorcoach and tour buses for future visitors to the Museum,” explained Pauline Bonilla, AHF’s Director of Visitor Engagement. “It’s an exciting time as we prepare for Museum opening and there will be more information to follow on group tours moving forward!”

The American Bus Association is the industry leader in advancing North American motorcoach travel and tourism. With more than 1,000 motorcoach and tour company members in the United States and Canada, the ABA has members that operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


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